SPRING INTO SPICE
Media & Sponsorship Kit 2023
A part of the Spice Food & Wine Event series
We are pleased to present our sponsorship offering for Spring Into Spice, Canada's 1st Ethnic Food and Wine Festival.
Contact us with any questions you may have.
PAIRING THE WINES WE LOVE WITH THE SPICES WE LOVE
ABOUT SPICE FOOD & WINE
The Spice Food & Wine Series is just that; a series of food and wine tastings that highlight the beauty in ethnicity, cuisine, and wine. Imagine taking a wine made in Hungary and pairing it with an Eritrean dish or a wine made in Burgundy, France, and pairing it with a dish from Trinidad. This is what the Spice Food & Wine Series is.
We pair the wines we love with the spices we love and build new and inclusive narratives around wine.
The team behind the Spiced Food & Wine Series are individuals from the African-Caribbean Diaspora. Their passion is wine, and their heart is in spreading that love of wine to their respective communities.
What is wine, if not something to be shared with a community over food, merriment, and togetherness?
This is done in support of cognitive diversity in wine.
CBC Radio Gill Deacon interviews Beverly Crandon, Founder. Click to listen.
WHY THIS MATTERS
The face of our community is changing, has changed, and gives cause to celebrate our country's diversity, including acknowledging our food culture and expanding the purview. Pairing ethnic food with wine from both the old and new world is another expression of our diversity. It gives us the chance to bring different cultures together, with the opportunity for discovery; this discovery includes understanding the historical significance of food culture in other countries.
The Spice Food & Wine series gives everyone a chance to build their own narrative around wine and, more specifically, wine and their national dishes regardless of background and race. We dispel the myth that wine cannot be paired with many ethnic foods due to food preparation and cooking methodology.
Event-goers leave the Spice Food & Wine events having additional tools in their arsenal that allow them to expand their knowledge around wine and the science behind food and wine pairing in general.
2nd generation, visible minority immigrants, now hold the same purchasing power as non visible minorities on average, proving advertising and revenue opportunities in culturally focused communications, for goods and services.
Known for its production of rum, the Caribbean has a hot and fiery cuisine tradition that is well suited for beer and rum based drinks
I can honestly say knowledge is a big barrier and one of the reasons I stay away from wine. I don’t know how to pair that with my food and I would love to. The resources are hard to find
~ J.C - Trinidadian Canadian